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Job Summary

Company
Foreign HR

Location
Beijing

Job Type
Full-time

Years of Experience
2+ years

Salary
Negotiable / Month

Career Level
Experienced(Non-Manager)

Job Reference Code
407

Overseas Market Development Manager

Location: Beijing

Post Date: Apr 11, 2017

Founded in 2013, our client's mission is to provide the American elementary school experience to children in China between the ages of five to twelve years old, all from the comfort of their homes. Headquartered in Beijing, the company offers fully immersive one-on-one English language instruction provided online by the world's most highly qualified teachers. 


Responsibilities:


1/ Be responsible for overseas marketing about online courses and products, enhance the visibility of related courses and products and expand the user scale;

2/ Refine and embellish the selling point of the curriculum products on the base of the characteristics of vertical education products and user needs, to write good copy and curriculum product description;

3/ Be familiar with Facebook, Linkedin, Tumblr, Youtube and other social media and related forums and know how to use social media platform for fans operation and product promotion;

4/ Conduct data analysis for the operation and promotion, continuously optimize promotion plan and user access channels and improve conversion rate;

5/ Focus on and analyze competitors in the field of online education and make relevant marketing plan;

6/ Develop branding campaign combined with social hot spots, to form word-of-mouth marketing and increase brand popularity.


Requirements:


1/ Bachelor degree or above, with more than three years of experience in Internet marketing, promotion and operation experience on e-commerce platforms is preferred;

2/ Be familiar with all kinds of Internet promotion methods, have a certain understanding of the promotion of online education products, and be passionate for online education;

3/ Focus on Internet hot spots, be familiar with the interests and preferences of young foreign groups;

4/ Have experience in planning and execution of online and offline activities, be able to organize and conduct academic activities or business meetings independently;

5/ Think actively and logically, have good communication skills, a sense of planning and creativity, with a strong sense of responsibility and a high degree of professionalism, be able to work under pressure.


If you wish to apply for this vacancy, please send your CV + description of your current situation to pro@foreignhr.com


Email subject line: “Overseas Market Development Manager [Beijing]